Analytics and Advertising

We use tools from Google, Microsoft, and Meta to understand how visitors use our website and to measure and improve our advertising. These tools use cookies, pixels (small pieces of code), and similar technologies. They collect information such as the pages you view, the site that referred you, your device and browser, your IP address (which can show your approximate location), ad-click identifiers, and actions such as submitting our contact form or clicking or tapping our phone number.

We and third-party vendors, including Google, Microsoft, and Meta, use first-party cookies (such as the Google Analytics cookies) and third-party cookies (such as Google advertising cookies), or other identifiers, together. These cookies and identifiers are used to show you our ads on other websites and apps based on your past visits to our website, to see which ads lead to visits, quote requests, and calls, and to improve ad delivery.

Google Analytics and Google Ads. Google Analytics measures how our website is used and is linked to our Google Ads account. The Google Analytics advertising features we use are remarketing with Google Analytics (our Google Analytics audiences are shared with Google Ads), Demographics and Interests reporting, and Google signals. Google signals lets Google connect your visits across devices if you are signed in to a Google account and have turned on ad personalization. Google Analytics deletes visitor-level and event-level data after 14 months, a period that restarts when you return to our website; aggregated reports that do not identify you are kept longer. Google Ads may keep you on our advertising audience lists for up to 540 days after your last visit.

Microsoft Advertising. Microsoft’s Universal Event Tracking (UET) tag records the pages you visit and actions such as contact-form submissions and phone-number clicks or taps. It sets Microsoft cookies so Microsoft can measure our ads and build audiences for our ads on its network.

Meta Pixel and Conversions API. The Meta Pixel records page views, contact-form submissions, and clicks or taps on our phone number, and sets Meta cookies. When you submit our contact form, our server also sends Meta a record of your request through the Conversions API, so it is counted even if your browser blocks the pixel. We use pixels, web beacons, and other storage technologies from third parties, including Meta, to collect or receive information from our website and elsewhere on the internet, and those third parties, including Meta, use that information to provide measurement services and to target and deliver ads.

Information from Our Contact Form

When you submit our contact form, we share some of the details you entered with these advertising partners so they can match your request to an ad you may have clicked and tell us which ads work. Your details are first converted into a scrambled code (hashed), so the partner receives the code, not your readable details, and matches it against its own records.

Google and Microsoft. Both receive your hashed email address and phone number. Google Analytics also matches them with Google’s own data to link your request to your visits to our website, measure across devices, report on visitor demographics and interests, and help recognize people in our Google Analytics advertising audiences.

Meta. Meta receives your hashed email address, phone number, first name, and last name, and a hashed country (always the United States). With them, Meta also receives your IP address, browser information, Meta cookie identifiers, and the address of the page you submitted from, which are not hashed.

We do not send the message you write or your text-message consent choice to any advertising partner.

Your Advertising Choices

You can limit how your information is used for advertising:

Google. Manage ad personalization in My Ad Center (adssettings.google.com), install the Google Analytics Opt-out Browser Add-on (tools.google.com/dlpage/gaoptout), and see how Google uses information from sites that use its services (policies.google.com/technologies/partner-sites).

Microsoft. Manage personalized ads (account.microsoft.com/privacy/ad-settings), and see the Microsoft privacy dashboard (account.microsoft.com/privacy) and the Microsoft Privacy Statement (privacy.microsoft.com/privacystatement).

Meta. Manage your ad preferences (facebook.com/adpreferences), use the “Your activity off Meta technologies” setting in Meta’s Accounts Center to disconnect information that businesses like us share with Meta, and see Meta’s Privacy Policy (facebook.com/privacy/policy).

Industry opt-out. Use the Digital Advertising Alliance’s WebChoices tool (optout.aboutads.info).

Opting out of personalized advertising does not stop all ads; you may still see ads that are not based on your visits to our website. Our website does not respond to browser “Do Not Track” signals, and we have not set up our own response to Global Privacy Control (GPC) signals. Google’s advertising tools on our site may limit personalized advertising on their own when your browser sends a GPC signal from certain U.S. states.

Other Website Services

Our website is hosted by Webflow, which receives and stores what you submit through our contact form and sends it to us by email. Our pages load fonts from Google, our Contact Us page shows a Google map provided through Embedly, and our contact form uses Cloudflare Turnstile to block spam. Our server that sends contact-form records to Meta also runs on Cloudflare and is contacted on every page load. These services receive your IP address and browser information, and the map may set its own cookies.

Phone Calls

Calls to and from our office may be recorded and transcribed for quality, service, record-keeping, and call routing. Calls we receive that are recorded begin with a recording notice, and calls we place may also be recorded. Our automated phone assistant processes what you say to direct your call. Our phone service provider, RingCentral, keeps call records such as your phone number, the time and length of the call, and who answered. Recordings are stored by RingCentral and by service providers that manage our phone system for us. If you do not want your call recorded, you may end the call and contact us by email instead (see Section 10).

Calls from Our Google Ads

If you call us using the call button in one of our Google ads, or call the number shown on our website after arriving from a Google ad, your call may be connected through a Google forwarding number. Google receives your phone number or area code and the time, length, and outcome of the call, and uses this to report calls from our ads. Google may monitor or record a sample of these calls to evaluate and improve the quality of its advertising programs, and those recordings may be used by Google, by us, or by a third party that Google or we approve. By continuing a call connected through a Google forwarding number, you agree to this monitoring and recording. If you do not agree, please end the call and contact us by email (see Section 10).

Text Messages

If you check the optional SMS consent box on our contact form, we may send informational and promotional text messages to the mobile number you provide. Checking the box is not required to contact us or request a quote. Message and data rates may apply, and message frequency may vary. Reply STOP to opt out at any time, or HELP for help. We do not share text-message opt-in data or consent with third parties, other than service providers that process our forms and send our messages, and we do not share mobile numbers with third parties or affiliates for their marketing or promotional purposes. The phone number you enter on our form is shared in hashed form with Google, Microsoft, and Meta to measure and improve our own advertising, as described above, and your SMS consent choice is never included.

Keeping Your Information

We keep contact-form submissions, call records, and call recordings for as long as we need them for the purposes described in this policy, including record-keeping. Our advertising partners keep the information they receive under their own retention policies. Members of our team, including team members outside the United States, may access this information to respond to you and serve you.

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